When Heidi Hallett purchased Frog Hollow Books in Halifax’s Park Lane Mall a little over two years ago, she did so out of a lifelong love for literature. After almost a decade as a co-owner of The Coast, Halifax’s only independent weekly newspaper, she decided that it was time to turn the page on her profession.
“I have been a big reader ever since I was a little girl,” she says. “Books were my way of both escaping the world and making some sense out of it. I have always been a big supporter of Atlantic Canadian literature and believe that we have some of the best authors in the country here on the East Coast. I wanted to play my part in our great tradition of storytelling.”
Ms. Hallett is not alone in her struggles, as independent booksellers from coast to coast feel the pressure from the onslaught of deep-pocketed big-box stores, online purchasing, the high dollar and the cost of prime real estate.
Ms. Hallett is doing what she can to keep her dreams alive by spreading the word about regional scribes through book launches and in-store author appearances. “Local literature is a vital part of our culture here, and I am concerned that if more independent bookstores like mine start going under, we risk losing that history and heritage forever.”
Dave Hill is the manager of Munro’s Books in Victoria, one of the country’s oldest and most successful independent booksellers. He says that stores like Frog Hollow have to find and work with their core strengths. “The key is to focus her efforts upon the things that the big chain outlets or online sellers cannot offer their customers,” he says. “First and foremost, that means excellent service and expert advice.”
To that end, Ms. Hallett and her staff should always make it a point to engage their clients in literary chit-chat. “Bookstores are tailor-made for browsing and discussing ideas,” he says. “What she ideally wants is for the bookstore to become a point of destination for readers of all ages. Along with that literary expertise and those added personal touches, things like author readings and signings, special events, weekly or monthly theme sales, on-site contests, book clubs, having an activities area for children and even serving coffee and muffins will all add up to a higher volume of in-store traffic.”
He adds that Frog Hollow must then use its in-house and front-of-store display space as effectively as possible. “A real emphasis should be placed upon specialty products, such as local and regional authors and books,” he says.
“Ultimately, however, Hallett is going to build her reputation in the community through word of mouth and referrals.”
Eleanor LeFave agrees. President of the Canadian Booksellers Association and owner of Mabel’s Fables Children’s Bookstore in Toronto says businesses like hers must make the most of their marketplace. “We will never be able to compete with the Chapters/Indigo outlets or the Amazon.coms of the world,” she admits, “but we can find a good niche for ourselves and make ourselves a vital and vibrant part of the neighbourhood.” That means reaching out to the local community as well. “Getting involved with local literary festivals, or bringing books or book discussion into the schools or libraries is always a great way to keep up visibility,” she says.
“Sending out a weekly or monthly e-mail is an effective and cost-efficient way for Hallett to keep her existing customers up to date on current and upcoming releases and events.” Ensuring that the store’s website remains fresh and dynamic is a vital component of the marketing mix as well. That technology can also help to cut costs in other ways. “It sounds tedious,” she admits, “but by establishing best-business practices through process streamlining, Hallett will be in a better position to keep an eye on cash flow, stay on top of special orders and monitor inventory. With such a low profit margin, there really is no wiggle room for any kind of systematic errors.”
Excerpted from the Globe and Mail, April 28, 2008
The first time Jeannet Leendertse, a freelance book designer, saw the software on the
The brutalities of the Iraq war accumulate so fast it is difficult to keep track. But in this season of fifth- year anniversaries, one largely forgotten crime demands to be recalled, in part because it relates directly to the politics of memory itself. Five years ago this week, US troops stood by as looters sacked the Iraq National Library and Archives - one of the oldest and most used in the world. In Arab countries the old expression was “Cairo writes, Beirut publishes, and Baghdad reads.”
The current Director of Iraq’s National Library and Archive, Dr. Saad Eskander, estimates that over three days, beginning on April 11, 2003, as many as “60 percent of the Ottoman and Royal Hashemite era documents were lost as well as the bulk of the Ba’ath era documents…. [and] approximately 25 percent of the book collections were looted or burned.” Other Iraqi manuscript collections and university libraries suffered similar fates.
Book collectors might be presumed to be among the happiest of mortals. There, in the evening, they sit contentedly in soft easy chairs, beneath pools of warm lamplight, surrounded by their libraries — row after serried row of beautiful or rare volumes, all the great works of scholarship and the human imagination. Sadly, this cozy vision is usually little more than a daydream, though not for Alberto Manguel. As The Library at Night indicates, he has managed to take every reader’s castle in the air and put a foundation under it.
A History of Reading, this superb all-around literary essayist, can actually find any one of his 30,000 books. As he tells us in The Library at Night, they lie readily at hand on dark wood shelves, in a building constructed on the ruins of a former 15th-century barn, adjoining a one-time presbytery, on a hill south of the Loire.
Some years ago, I was awakened early one morning by a phone call from a friend. She had just broken up with a boyfriend she still loved and was desperate to justify her decision. “Can you believe it!” she shouted into the phone. “He hadn’t even heard of Pushkin!”
Art critic John Grande writes about environmental art in his book, Balance: Art and Nature
To develop a dialogue more in touch with nature, Grande argues that artists should favour their specific culture and the diversity of the ecological communities in which they live rather than the homogenizing pressures of internationalism. He asserts that contemporary artists’ preoccupation with international “market recognition,” often reinforced by museums and funders, promotes a “product standardization” that takes precedence over any desire to represent one’s own culture and bioregion. In such a horizontal milieu, artists and their works consequently become easily interchangeable. The attendant appropriation of Third World, tribal and extranational art styles not only mirrors acts of economic expropriation but also often ensures the commercial success of the collusive artists. Such appropriation barely pauses to appreciate the source culture’s context and meaning.
Although he was born and raised in Massachusetts, Jack Kerouac’s family was French-Canadian, and he was proud of it.
If the latest spiritual adventures of Jack Kerouac lack the ebullience of earlier explorations, it may be because he is hunting down a pedigree rather than an identity. (”As in an earlier autobiographical book I’ll use my real name hear, full name in this case, Jean-Louis Lebris de Kerouac, because this story is about my search for this name in France.”)
Mercer’s visit to Paris was not entirely of his own choosing. In 1999, Mercer was a young crime reporter for the Ottawa Citizen, with a couple of true crime books under his belt. Unfortunately, he had indiscreetly outed one of his contacts and, after receiving a threatening note and experiencing a break-in, he fled for his life. He ended up in Paris, penniless.
Austrian expats who’ve lived in London for several years, Veronika and Sebastian have always been shocked by the state of London rental apartments, with their drafty rooms and faulty plumbing. So they were thrilled when they found a top-floor flat in a 1898 building that had just been remodeled from head to toe, modernizing it without ruining its Victorian charms.
“The flat occupies part of the shared top floor of an existing Victorian mansion block. Our proposal extended the flat into the unused loft space above, creating a new bedroom level and increasing the floor area of the flat by approximately one third. We created a ’secret’ staircase, hidden from the main reception room, to access a new loft bedroom lit by roof lights. Limited by space, we melded the idea of a staircase with our client’s desire for a library to form a ‘library staircase’ in which English oak stair treads and shelves are both completely lined with books. With a skylight above lighting the staircase, it becomes the perfect place to stop and browse a tome. The stair structure was designed as an upside down ’sedan chair’ structure that carries the whole weight of the stair and books back to the main structural walls of the building. It dangles from the upper floor thereby avoiding any complicated neighbour issues with the floors below.”

